# 页面模块介绍

当前，创意洞察包含以下三个模块： 

[投放数据总览](/chuang-yi-dong-cha/ye-mian-mo-kuai-jie-shao/tou-fang-shu-ju-zong-lan.md)：提供广告账号的总体投放数据分析。并能通过多维度的拆分，对数据进行多维度对比分析，以及时间上的趋势变化分析，帮助用户更好的了解广告账号的**整体**投放情况

[可玩素材分析](/chuang-yi-dong-cha/ye-mian-mo-kuai-jie-shao/ke-wan-su-cai-fen-xi.md)：提供试玩素材层级的数据展示，包含投放数据和埋点数据。同样支持多维度拆分，和时间的趋势变化分析。并且提供素材的数据详情，帮助用户更好的了解广告账户下的**可玩素材**的投放和交互情

[可玩素材交互分析](/chuang-yi-dong-cha/ye-mian-mo-kuai-jie-shao/ke-wan-su-cai-jiao-hu-fen-xi.md)：主要用于分析用户在试玩素材时的试玩深度、试玩路径及转化、流失情况。此模块包含 [用户旅程分析](/chuang-yi-dong-cha/ye-mian-mo-kuai-jie-shao/ke-wan-su-cai-jiao-hu-fen-xi/yong-hulcheng-fen-xi.md)和 [场景分析](/chuang-yi-dong-cha/ye-mian-mo-kuai-jie-shao/ke-wan-su-cai-jiao-hu-fen-xi/chang-jing-fen-xi.md) 两项功能

<div align="left"><figure><img src="/files/neDDpNYm6BS3VU9wWniC" alt=""><figcaption></figcaption></figure></div>


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