# 创意洞察

了解并优化素材的可玩性是素材生产流程中的关键，而创意设计和试玩流程的微小变化可能会导致效果的显著差异，因此能够根据数据发现素材的优化点非常重要。

创意洞察就是基于**素材埋点数据**和**素材投放数据**，而为用户提供的创意分析模块。

入口：左侧导航栏>>>创意洞察

<div align="left"><figure><img src="/files/v9vuVVd7Oe98mGeuBc1h" alt=""><figcaption></figcaption></figure></div>


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